Staff Profile: Dr Aisling Keenan, Lecturer, AIT.

Dr Aisling Keenan, Lecturer, Department of Business Computing, AIT
Dr Aisling Keenan, Lecturer, Department of Business Computing, AIT

I am a lecturer and researcher in the Faculty of Business and Hospitality. I lecturer primarily in digital marketing, SEO (Search Engine Optimisation) and marketing analytics. My research interest lies in digital marketing, employee brand advocacy, data analysis using structural equation model (SEM), and technology adoption and usage. I contribute annually to the Irish Academy of Management and the Academy of Marketing conferences. I enjoy supervising PhD and master’s by research students.

I am also part of a steering group with Athlone Chamber of Commerce and Destinations Athlone who are aiming to rebuilding a strong and resilient tourism and retail sector for Athlone. Here in AIT, I have worked with excellent leaders and colleagues in an environment that has been supportive, encouraging dynamic and driven.

“The TU will further strengthen our ties with SMEs in the Midlands/Mid-West region and enhance our enterprise, innovation, and research collaborations. It will allow us to develop new opportunities with our industry partners, paving the way for our graduates to prosper.”

Dr Aisling Keenan, Lecturer, Department of Business Computing, AIT

As part of our undergrad and postgrad programmes, we have collaborated with many SMEs in the Midlands/MidWest on real live projects with our students. This has been an enormous success to date, and we look forward to building on that with our partners in LIT. The TU will further strengthen our ties with SMEs in the Midlands/Mid-West region and enhance our enterprise, innovation, and research collaborations. It will allow us to develop new opportunities with our industry partners, paving the way for our graduates to prosper.

Dr Aisling Keenan
Lecturer, Department of Business Computing, AIT

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